Digipaks

What is a digipak?

A 'Digipak' is a modern, stylish alternative to the standard CD Jewel Case. CD Digipaks are a custom printed card packaging that can hold one or more CDs which are held in place with plastic trays (CD flexi trays) which are glued into the digipak. They are significantly important in the marketing and promotion of the artists'/band's album as it attracts a certain audience, through representing their specific genre through visual features.

This digipak’s packaging has a main theme colour of red, as we can see from this image, which connotes pain and anger with this specific music genre, rock, this also communicates the genre to its audience immediately by seeing the colour red along with the font of the title. This digipak includes a CD, front cover showing an image of the band, their name and the title of the album, a back page which usually gives credits to those who helped to make the CD be created and the two inside pages which include photographs from recent tours and a message from the band members saying why they wrote this album and their journey whilst writing it.

The font the band use is too small to see but I can assume from the genre it’s going to be something like ‘FRANKLIN GOTHIC HEAVY’. The choice of images used on this digipak help to attract the audience by letting them know their image and to be a role model to fans. They use images to communicate the genre, so wear outfits of the colours black and white, wear funky hats and the artists have long crazy hair. They also use images to show to its audience what their work consists of and promoting their tours by using images from past shows.